Roast my landing page: the honest guide

"Roast my landing page" is the most honest request in marketing: tell me what's wrong before my visitors do. A landing-page roast is a blunt, specific critique aimed at one question — is this page costing you signups? — and the fastest way to get one is to paste your URL into a free AI roaster and read the verdict. This guide explains what a real roast checks, how to roast your own page in ten minutes, and where to get it done for you in thirty seconds.

What is a landing page roast?

A landing page roast is a deliberately unvarnished review of your landing page that names the things hurting your conversion rate — a headline nobody understands, a value proposition made of buzzwords, social proof that isn't there, a call to action you have to hunt for — and tells you exactly how to fix each one. The word roastis the whole point: politeness is the enemy of useful feedback. "Looks great!" has never improved a conversion rate. A roast is the friend who tells you there's spinach in your teeth, except the spinach is a $0.00 signup rate.

Roasts come in two flavours. Human roasts — often a short personalized video from a conversion expert — bring taste and market judgment, and usually cost money. AI roasts read your live page in seconds, score it against a conversion rubric, and are free and endlessly repeatable. They're good at different things, and the smart move is to use both in order: the free AI pass first, the paid human read only on what's left.

Why roasting your landing page works

Roasting works because you are the worst possible judge of your own landing page. You know what the product does, so the vague headline reads as clear to you. You've seen the page a thousand times, so the buried call to action feels obvious to you. Your visitor has none of that context and about five seconds of patience. A roast forces the page to be read the way a cold, skeptical stranger reads it — which is the only reading that decides whether they convert.

It also works because landing-page problems are unglamorous and cheap to fix. The issues that cost the most conversions are almost never "the gradient is the wrong shade of blue." They're "a visitor can't tell what this does," "there's no reason to believe you," and "the button is below three scrolls of features." Those are findable in minutes and fixable in an afternoon. A roast just makes you look.

What a good roast actually checks

A weak roast critiques how the page looks. A good roast grades the six things that actually move conversion — because a beautiful page with no clear value and no proof still doesn't convert, and a plain page that nails all six often does. These are the same six categories our free roaster scores:

Notice how few of these are about aesthetics. Most landing pages don't lose conversions because they're ugly — they lose them because a stranger can't answer "what is this, why should I care, and what do I do next?" in the time it takes to decide to leave. Score those honestly and you've found 80% of the problem.

How to roast your own landing page

You can run a credible roast on your own page in about ten minutes. The trick is to fake the stranger's perspective as hard as you can. Here's the checklist:

1. The five-second test.Load the page, look away, look back for five seconds, then close it. Write down what you think the product does and who it's for. If you can't — or if what you wrote is generic — your clarity is broken. Better yet, ask someone who's never seen it.
2. Hunt the value proposition.Read only the headline and subhead. Do they promise a specific, believable outcome, or do they say "the all-in-one platform to supercharge your workflow"? Highlight every word that could appear on a competitor's page. Those words are doing nothing.
3. Count the proof.Scroll once. How many reasons to believe you appear above the fold — testimonials, logos, real numbers, a guarantee, a founder's face? If the answer is zero, that's your highest-impact fix.
4. Find the one button.What is the single action you want a visitor to take? Is it obvious, repeated, and free of competing distractions (a popup, a second CTA, a fat nav)? If a visitor has to think about where to click, you've already lost some of them.
5. Read it on your phone. Most of your traffic is mobile. Is the headline still the first thing you see? Is the button reachable with a thumb? Does anything overflow? Pages that pass on desktop routinely fall apart here.
6. Check what a machine sees.View the page title and meta description (and ask an AI chatbot "what does this page do?"). If a search engine or answer engine can't tell what you offer, neither can a distracted human.

Do all six and you'll have a real roast — and a to-do list. The only thing the manual version can't fully beat is your own blind spots: you will, despite your best effort, still read your own headline as clearer than it is. That's exactly the gap an AI roast closes.

The mistakes a roast almost always finds

After enough roasts, the same handful of mistakes show up on nearly every page. If you fix only these, you'll out-convert most of your competitors:

• A headline about you, not them."We build powerful developer tools" loses to "Ship your API docs in an afternoon." Lead with the outcome the visitor wants.
• No social proof above the fold. The single most common — and most expensive — omission. Even one specific testimonial or a real usage number changes the read.
• Feature lists where benefits should be.Nobody wants "real-time sync." They want "never lose work again." A roast translates every feature back into the thing it gets the user.
• A buried or competing call to action. One primary action, stated plainly, repeated as the page gets long. Kill the popup that interrupts it.
• Walls of text and weak hierarchy.Visitors scan, they don't read. If the page is a paragraph soup with no scannable structure, the message never lands.

Roast your landing page free in 30 seconds

If you came here looking for a tool rather than a checklist — here it is. The free Roast My Landing Page tool reads your live page like a skeptical first-time visitor and gives you a 0-100 conversion score, a breakdown across all six categories above, the specific issues costing you signups, and exactly how to fix each one. No signup, no credit card — paste a URL and read the verdict.

It's honest by design (sometimes uncomfortably so), and it's built by founders who launch products too. The AI catches the obvious, high-impact problems instantly. But there's a ceiling on what any tool can do alone: it can read your copy, but it can't tell you whether real humans in your market actually get it — or send you users when you launch. That part needs people.

Once the AI has found the issues a machine can find, the next level is a roast from real founders — people who'll pressure-test your positioning, leave an honest review, and show up when you launch. That reciprocity is what Favors.dev is for: a marketing co-op where founders trade verified favors — feedback, reviews, testimonials, launch-day support — so you fix the page and get it in front of a real crowd. For the bigger picture, see how to get your first 100 users.

Frequently asked questions