the blog
Practical playbooks for launching and growing a product without a team or an ad budget. 89 guides across 6 topics, with new ones every week.
How to restart a stalled side project: a four-cause stall diagnostic, the stuck decision you have been avoiding, a two-hour restart, and when to close it instead.
9 min read
Read
How to promote your startup in Discord without getting banned: find the right servers, run a ten-minute triage test, read the rules, and follow up without cold DMs.
9 min read
The difference between positioning and messaging in one sentence, plus a symptom-to-cause table that shows which one is failing and why rewriting your copy rarely fixes it.
8 min read
Startup positioning for a solo founder launching into a category that barely exists: a worksheet built on the competitive-alternative question, not a fill-in-the-blank statement.
9 min read
Changelog marketing without a changelog tool: how a solo founder turns one shipped update into an entry, an email, a social post and a build-in-public update.
9 min read
How to write a launch tweet that a stranger understands in one line: four structures, eight before-and-after rewrites with reasons, and a first-line bank to steal from.
9 min read
The product launch mistakes that sink solo founders: launching to nobody, shipping a demo, going everywhere at once, and no plan for day two. Each with a fix you can do this week.
9 min read
How to run a beta launch with one person and forty testers: the question it must answer, private vs public, cohort size, exit criteria and a filled-in one-page plan.
9 min read
A day-by-day plan for the week after launch day: what only works while attention is live, how to keep it, and a separate track if the launch landed flat.
9 min read
How Product Hunt's 24-hour window really works, why 12:01 AM Pacific is the advice, and a decision flow that picks your launch day and time from audience, goal and competition.
9 min read
How to write your Product Hunt first comment: a five-part structure, a fully annotated example, the opening line that matters, and replies to the four questions every launch gets.
9 min read
How to write a Product Hunt tagline within the 60-character limit: the four shapes that work, fifteen before-and-after rewrites with reasons, and how to test it.
9 min read
Show HN vs Launch HN, side by side from Hacker News's own guidelines: who is eligible, how each is arranged, and what to do if Launch HN is not open to you.
8 min read
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