What is What Launched Today?

Positioning itself as a streamlined alternative to Product Hunt, What Launched Today serves as a launchpad for stealth startups, independent makers, and established tech companies alike. The platform organizes daily launches, allowing users to discover new tools, upvote their favorites, and track weekly winners via an active countdown timer.

Listings on the directory feature a clean layout with product descriptions, target audience tags, and direct links to the startup websites. With over 3,000 launches registered on the platform, it caters heavily to niches like AI, marketing, photography, and developer tools.

How to submit to What Launched Today

To submit your product to What Launched Today, you must first sign up and create an account on their platform. Once logged in, you can access the submission dashboard to input your startup details. You will need to provide your product name, a catchy tagline, a detailed description of how your tool works, and relevant category tags. While you do not strictly need to upload an image to submit, adding a logo or screenshot can help your listing look more professional. After completing the form, your product is added to the directory where it can collect upvotes and compete for a spot among the weekly winners.

What you'll need to submit

Have these ready before you start so you can fill the form in one pass:

  • Your product name
  • A live, public URL (your real landing page)
  • A one-line tagline
  • A short description (a few sentences)
  • A free account on What Launched Today
  • The category or tags that best fit your product

Tips to get listed on What Launched Today

  • Write a detailed explanation of your product features in the description to help visitors quickly understand your value proposition.
  • Select highly relevant category tags like AI or marketing so your startup appears in the correct filtered feeds.
  • Encourage your existing network to upvote your listing to help it climb the daily ranks and gain visibility as a weekly winner.
  • Include a clear, compelling call to action in your text to convert casual directory browsers into trial users.

Is What Launched Today worth it?

For bootstrapped founders and indie makers, What Launched Today is highly worth the minimal time investment since it is completely free to submit. The directory provides a verified dofollow backlink, which is excellent for search engine optimization, even though its Open PageRank is 26/100 rather than the higher rating advertised on their landing page. While you should not expect a massive flood of traffic, founders have reported acquiring trial users directly from their listings. It serves as a solid, low-risk distribution channel to complement larger launches on platforms like Product Hunt.