What is Capterra?

As a leading directory in the reviews and discovery space, Capterra has provided software advice for over 25 years and hosts more than 2.5 million verified reviews. The platform attracts over 50 million yearly users who come to research, compare, and select tools across popular categories like Project Management, Accounting, Human Resources, CRM, and Construction Management.

Listings on Capterra are highly detailed, showcasing user sentiment breakdowns, core features, pricing structures, and direct comparison data. By listing on this directory, founders position their products alongside established industry giants like monday.com, Zoho Projects, and Smartsheet, making it an essential channel for B2B software distribution.

How to submit to Capterra

To submit your software to Capterra, you must first visit their vendor sign-up page to set up a dedicated account. You must create an account and sign in to submit your product details and manage your profile moving forward. The submission process involves filling out detailed forms regarding your software's name, core features, target audience, and pricing models. Although an image is not strictly required to complete the submission, providing high-quality branding assets will help your profile stand out. Once you submit the form, Capterra's team reviews the details to verify your product's legitimacy before publishing it live on the directory.

What you'll need to submit

Have these ready before you start so you can fill the form in one pass:

  • Your product name
  • A live, public URL (your real landing page)
  • A one-line tagline
  • A short description (a few sentences)
  • A free account on Capterra
  • The category or tags that best fit your product

Tips to get listed on Capterra

  • Select your primary software category carefully to ensure you appear in the most relevant comparison grids and search results.
  • Actively invite your initial users to submit honest reviews on the platform to quickly establish a positive review sentiment score.
  • Fill out your pricing and features information completely to allow Capterra's advisors to accurately match your tool with inquiring businesses.
  • Regularly update your product profile as you release new features to remain competitive when users compare you side-by-side with other tools.

Is Capterra worth it?

Listing your product on Capterra is highly worth the time for any B2B SaaS founder, particularly because it is completely free to submit. With an Open PageRank domain rank of 35/100, the platform carries solid authority, though the exact link type is unknown and should be viewed as a branding play rather than a guaranteed SEO link asset. The true value of Capterra is its massive, pre-qualified audience of 50 million annual users. Getting listed here places your product directly in front of buyers who are actively comparing software options with credit cards in hand.