What is G2?

G2 is a leading reviews and discovery directory designed to help buyers compare business software and services based on real user ratings and social data. The directory organizes products into highly searched categories such as Project Management, CRM, Video Conferencing, E-Commerce Platforms, Marketing Automation, and AI Chatbots.

Established tools like Jira, Asana, and Shopify use their G2 profiles to showcase customer satisfaction and capture high-intent traffic. For early-stage and growing startups, a G2 listing is a crucial asset for building trust, as the platform actively guides users who are looking to replace existing tools or find new software solutions for their team workflows.

How to submit to G2

To list your product on G2, you must first create an account or sign in to manage your company profile. Once logged in, navigate to the product submission page at the designated new product URL to begin the submission process. You will be prompted to provide essential details about your software, including its name, description, and the primary categories it serves. Although an image is not strictly required to complete the submission, providing clear branding helps make your profile presentable. After submitting, the G2 team reviews your details to verify your product and assign it to the correct software categories before the profile goes live.

What you'll need to submit

Have these ready before you start so you can fill the form in one pass:

  • Your product name
  • A live, public URL (your real landing page)
  • A one-line tagline
  • A short description (a few sentences)
  • A free account on G2
  • The category or tags that best fit your product

Tips to get listed on G2

  • Select your primary category carefully from options like Project Management or CRM to ensure you are compared against the correct direct competitors.
  • Complete your entire profile during the submission process, even though uploading an image is not strictly required, to establish immediate trust with visitors.
  • Immediately direct your early power users to your new G2 page to leave detailed reviews, as the platform's visibility algorithm heavily favors active user feedback.
  • Position your product description to clearly state what existing tools you can replace, aligning with how G2 guides buyers during their onboarding process.

Is G2 worth it?

Submitting your product to G2 is absolutely worth a founder's time because it is free and provides exceptional SEO and marketing value. With an Open PageRank domain rank of 40/100, G2 offers a valuable dofollow link that can significantly strengthen your website's backlink profile. Beyond search engine optimization, G2 is the primary destination for B2B buyers researching software, making your presence highly relevant for customer acquisition. However, a blank profile without reviews will not generate much organic lead flow, so you must actively encourage your customers to leave feedback to climb the category rankings. The long-term payoff comes from accumulating authentic user reviews that validate your product to prospective enterprise clients.