Favors.dev
The short answer
Product Hunt's Coming Soon and Upcoming pages were discontinued in 2025, so there is no pre-launch page to set up on the site. The job they did still needs doing: collect the people who want your product before launch day, and tell them the moment it is live. Do that on a one-page site you own, over four weeks, and you arrive on launch day with an email list that no platform can switch off.
If you searched for how to set up a Product Hunt Upcoming page, you probably found guides that still walk through it. Those guides were right when they were written. The feature they describe has since been retired, and the founders who relied on it are now asking what to do in its place.
What was the Product Hunt Upcoming page?
It was a pre-launch page for a product. Makers used it to describe what they were building, and visitors could follow the product to be told when it launched. A feed listed products scheduled to launch in the coming days, which gave early products a little exposure before they were live.
The point was never the page itself. The value was a list of people who had raised a hand, and a way to reach them on launch day. For a solo founder with no audience, that was the most useful thing the site offered before the launch.
What changed, and why it matters?
In August 2025, makers on Product Hunt's own forum reported that the Coming Soon and teaser pages had been discontinued, and asked how to promote a launch without them. The site changes its features often, so confirm what your own account offers before you plan around any pre-launch tool.
Here is why the change matters less than it sounds. The followers you collected on a platform page lived on that platform. You could not export them, email them yourself or move them anywhere else, and when the feature was removed they went with it. That is the argument for building the list somewhere you control.
What do you build instead?
Build a one-page site with an email box, and treat it as the pre-launch page. It does the same job as the old page and gives you three things the old page never did.
| Platform pre-launch page | Your own pre-launch page | |
|---|---|---|
| Who holds the list | The platform. You could not take it with you. | You do. It stays after launch day. |
| Can it be removed | Yes, and it was. | Only if you take it down. |
| Knowing where signups came from | Limited to what the platform showed you. | Full, if you tag your links with UTM parameters. |
| What you can say on launch day | A platform notification you did not write. | Your own email, in your own words, with the direct link. |
Tagging matters because you will post the page in several places. A UTM-tagged link tells you which one worked, and Google documents how to collect campaign data with custom URLs. The waitlist marketing playbook goes deeper on turning a page like this into a list that converts.
The four-week pre-launch calendar
This calendar works backward from launch day. Each week has one focus, so a founder working alone is never doing everything at once.
01Week 4 before launch
Build the page and the list
- Publish a one-page site with one promise, one screenshot and an email box.
- Add UTM-tagged links so every source of signups is separate.
- Write the launch-day email in a draft, so it exists before you need it.
02Week 3 before launch
Recruit the first fifty
- Message people you already know who have the problem. One person at a time, in plain words.
- Post the page where your users already talk, following each group's rules.
- Ask other founders for feedback on the page, and give some back.
03Week 2 before launch
Lock the date and the page
- Pick the launch date and put it on the Favors.dev launch calendar.
- Draft the tagline, gallery and first comment from the templates in the linked guides.
- Tell your list the date and ask them to reply if they can come.
04Launch week
Send the reminder and show up
- Email the list the day before, then again on launch morning with the direct link.
- Post the first comment the moment the page is live.
- Answer every question the same day, from a short list of replies you wrote in advance.
Week three is where most founders stall, because it asks you to message real people. Start with the ones who already have the problem you solve. The guide to getting product feedback before launch shows how to make that first message easy to answer.
What goes on the page?
Four things go on the page and nothing else. A pre-launch page that does one job converts better than one that tries to be a full website.
01One promise in the first line
Say who it is for and what changes for them, in a sentence a stranger understands in five seconds.
02One real screenshot
A picture of the working product beats an illustration. Show the screen a user sees after they sign up.
03One email box
Ask for an email address and nothing else. Every extra field loses people.
04The launch date, stated once
Name the day and the platform so people know when to come back. Do not repeat it in five places.
How do you turn followers into launch-day visitors?
Send two emails and give each one a single link. The first goes out the day before and tells people the date. The second goes out on launch morning, the moment the page is live, with the direct link and one sentence on what you would like them to do.
Keep the ask small. Asking people to look at the page and leave an honest comment is a request they can do in two minutes. Do not ask anyone to vote in a coordinated way, because platforms treat that as a rule violation. The post on what gets you banned on Product Hunt lists the patterns to avoid, and the first comment template gives you the note to post as soon as you go live. To choose the day, read the launch timing post.
A list of your own has a limit, though: if you are early, it may hold thirty people. That is where a founder co-op helps. In the Favors.dev founder marketing co-op, members earn points in the points economy by doing verified favors for other founders, and you can spend them asking for help on launch day. Put your date on the launch calendar and other members can rally behind it, which adds people who will look at your page. The launch directories guide shows where else the same launch can be listed.
For background on the site itself, Product Hunt's history is a useful reminder that it began in 2013 as a small email list. An email list was the original mechanism, and it is still the most dependable one.
Frequently asked questions
Does Product Hunt still have an Upcoming page?
Makers reported on Product Hunt's own forum in August 2025 that the Coming Soon and teaser pages had been discontinued. Since the site changes its features often, open your own account and check what the launch flow offers today before you plan around any pre-launch feature.
What replaced the Product Hunt coming soon page?
Nothing you should plan around. Founders now run the same job on their own site: a one-page landing page with an email box, a launch date and a reminder email sent on launch morning. You own the list, which the old page never let you do.
How early should I start building a launch list?
Four weeks is a workable minimum for a solo founder. It gives you one week to build the page, one to recruit the first people, one to lock the date and one for launch week. Starting earlier is better, but four weeks is enough to arrive with a crowd.
How many followers do I need before launch day?
There is no verified number to aim for, and be wary of anyone who quotes one. What matters is that the people on your list match the people who have the problem, and that they hear from you on the day with a direct link.
Can I still schedule a Product Hunt launch in advance?
Launch scheduling and page requirements change, so check the submission flow in your account. The listing requirements checklist on this blog covers what the form needs, and the launch timing post covers picking the day.