Finding beta testers, your first paying customers, reviews and testimonials, onboarding, pricing and referral loops.
12 guides
How to promote your startup in Discord without getting banned: find the right servers, run a ten-minute triage test, read the rules, and follow up without cold DMs.
9 min read
A SaaS referral program only works once people stay. The readiness checklist, a zero-code concierge v1, incentives for tiny margins, and how to measure it.
12 min read
The 5-email onboarding sequence that walks a new signup to their first win: annotated fill-in templates, behavior triggers, and the deliverability rules founders skip.
12 min read
The interview-to-published pipeline for a founder with three customers and no design team: six questions, a fill-in-the-blanks template, and five jobs one story does.
9 min read
How to price a SaaS product before you have data: three early models compared, a decision tree, a founding-member offer template, and how to raise prices later.
11 min read
Your first 10 paying customers come from sales, not marketing. The warm-network map, real objection scripts, founding-member pricing, and a tracker to run it.
12 min read
Customer discovery interview questions that actually work: 22 questions by stage, what to listen for in each answer, and the follow-up that does the real work.
11 min read
Where to find beta testers in 2026, ranked by tester quality instead of volume — free channels, paid platforms, the app-store gates, and how many you really need.
10 min read
Most pre-launch product feedback is useless politeness. Who to ask with zero users, the questions that surface real objections, and a rubric to grade it.
9 min read
Getting testimonials for a new product with few customers is a give-first problem. The exact ask scripts, a question bank that yields usable quotes, and the honesty line you don't cross.
9 min read
Your first product reviews with zero users are a cold-start problem, not a marketing one. Honest ask scripts, where reviews matter most, and why reviews now feed AI answers.
9 min read
Your first 100 users is a distribution problem, not a product problem. A channel-by-channel playbook — free, cheap, and reciprocal — to win them in week one, no growth hacks.
11 min read
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