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Content & Social
Solo Founder Marketing Burnout: Pass the Worst-Week Test
Solo founder marketing burnout is a design flaw, not a character flaw. Run the worst-week test, cut to one channel, and restart cleanly after you have stopped.
10 min read
Content & Social guides
LinkedIn, Reddit, building in public, newsletters, demo videos and landing page copy that turns readers into signups.
13 guides
Content & Social
How to Ship in Public Every Day Without Burning Out
Ship daily without announcing daily: a minimum shippable unit, a four-line update template, a worked week with two boring days, and what to post on empty ones.
10 min read
Content & Social
What Happened to Makerlog? Status, Streaks and Alternatives
Makerlog is gone. Checked September 2026: makerlog.io is dead and getmakerlog.com redirects to an unrelated blog. What streak building meant there, and where to keep a shipping streak now.
9 min read
Content & Social
Shipping Streaks: How Founders Keep One Alive
A shipping streak measures consistency, not progress. What the Makerlog streak got right, what a streak quietly costs, and a worksheet to design one that survives a bad week.
11 min read
Content & Social
Product Demo Videos for Startups: The 90-Second Script
The 90-second demo video a solo founder can script, record, and ship in one afternoon: a fill-in beat sheet with timestamps, the magic-moment rule, and where it converts.
11 min read
Content & Social
LinkedIn for Founders: The No-Cringe Playbook
The LinkedIn playbook for founders who hate posting: honest triage on whether to bother, a 10-minute profile rewrite, three post shapes, and a cringe translator.
11 min read
Content & Social
Startup Press Release: Is It Worth It in 2026?
What a wire release actually buys an unknown startup, the three narrow cases where one earns its cost, and the cheaper stack that gets you covered instead.
11 min read
Content & Social
How to Get Newsletter Subscribers: Zero to 1,000
A stage-gated path from zero to 1,000 newsletter subscribers for founders: what to do at each threshold, what to ignore until later, and the metric that matters.
12 min read
Content & Social
SaaS Landing Page Copy: Teardowns for Solo Founders
SaaS landing page copy with no traffic to test on: the five-second test, five headline formulas, objections in order, and three annotated before-and-after teardowns.
11 min read
Content & Social
How to Market on Reddit Without Getting Banned (2026)
Marketing on Reddit without getting banned isn't a trick — it's being a redditor first. A subreddit-by-subreddit playbook, the 90/10 rule, and why good comments now feed AI answers.
10 min read
Content & Social
Personal Brand for Founders Who Hate Self-Promotion
Building a personal brand when you hate self-promotion isn't about posting more — it's about helping in public. The reframe, plus a minimum-viable founder presence.
9 min read
Content & Social
Build in Public: The 2026 Playbook for Solo Founders
Build in public without the follower-count hype: a real distribution system — what to share, what to skip, a 4-week cadence, and how watchers become users.
10 min read
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