LinkedIn, Reddit, building in public, newsletters, demo videos and landing page copy that turns readers into signups.
9 guides
The 90-second demo video a solo founder can script, record, and ship in one afternoon: a fill-in beat sheet with timestamps, the magic-moment rule, and where it converts.
11 min read
The LinkedIn playbook for founders who hate posting: honest triage on whether to bother, a 10-minute profile rewrite, three post shapes, and a cringe translator.
11 min read
What a wire release actually buys an unknown startup, the three narrow cases where one earns its cost, and the cheaper stack that gets you covered instead.
11 min read
A stage-gated path from zero to 1,000 newsletter subscribers for founders: what to do at each threshold, what to ignore until later, and the metric that matters.
12 min read
SaaS landing page copy with no traffic to test on: the five-second test, five headline formulas, objections in order, and three annotated before-and-after teardowns.
11 min read
Marketing on Reddit without getting banned isn't a trick — it's being a redditor first. A subreddit-by-subreddit playbook, the 90/10 rule, and why good comments now feed AI answers.
10 min read
Building a personal brand when you hate self-promotion isn't about posting more — it's about helping in public. The reframe, plus a minimum-viable founder presence.
9 min read
Build in public without the follower-count hype: a real distribution system — what to share, what to skip, a 4-week cadence, and how watchers become users.
10 min read
A landing page roast is the fastest way to find what's quietly killing your conversions. Here's what a good roast checks, how to roast your own page step by step, and a free AI tool that does it in 30 seconds.
9 min read
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