Launch guides

Launch week plans, Product Hunt and Show HN guides, directories, relaunches and the metrics that tell you whether a launch worked.

13 guides

Launch

Launching a Second Product: The Portfolio Playbook

Launching a second product is easier than the first and more dangerous. A carry-over ledger of what transfers, what resets to zero, and when not to build it.

Sep 16, 202612 min read

Launch

Continuous Launch Strategy: How Often Should You Launch?

Continuous launch strategy for solo founders: why one launch day wastes what you build, what counts as a launchable moment, and a 4-6 week cadence that holds.

Aug 18, 202611 min read

Launch

Product Launch Metrics: The 5 That Matter for Founders

Product launch metrics for solo founders: why upvotes predict nothing, the five numbers that do, and a one-page dashboard you can build in an afternoon.

Aug 17, 202611 min read

A solo founder standing at a glowing amber balance scale weighing whether to run a lifetime deal — on one pan a single bright 60-day burst of upfront cash shaped like a short-lived sales spike, and on the other a long, dim grey chain of support tickets and server icons stretching far off into the future and tipping the scale down — while a glowing amber clock gate marked NET 60 holds the money back between the founder and the cash, a cracked grey tag reading 70/30 falls away into a discard bin because the real split is negotiated rather than published, and beside the founder a short bright row of five-star review cards is banked early along amber threads arriving from a ring of other founders, illustrating that a lifetime deal is a cash-now-for-costs-later trade whose headline number is far larger than what actually reaches your bank account.

Launch

AppSumo Lifetime Deals: Are They Worth It for Founders?

Are lifetime deals worth it? The seller-side math on AppSumo: what the revenue share really is, when the cash actually lands, and a worked P&L for a $59 deal.

Aug 14, 202611 min read

Launch

How to Relaunch Your Product: The Rules, Platform by Platform

You don't only get one launch. What counts as relaunch-worthy, the real rules on Product Hunt, Hacker News and BetaList, and a decision tree to settle it.

Aug 13, 202611 min read

Launch

Launch Week Playbook: A 5-Day Plan for Solo Founders

A launch week beats a launch day — but you can't run Supabase's. The solo founder's version: one surface per day, per-day checklists, and an honest energy budget.

Aug 12, 202612 min read

Launch

Waitlist Marketing: The Solo Founder's Pre-Launch Playbook

Waitlist marketing that works for one person: what a waitlist really validates, referral mechanics worth building, and five copy-paste pre-launch emails.

Aug 4, 202611 min read

Launch

Show HN Rules: What Gets Flagged and How to Post (2026)

What Show HN is, what the official Hacker News guidelines actually allow, the titles that get a launch flagged, and the first comment that carries it.

Aug 3, 202610 min read

Launch

Startup Launch Directories: Where to Launch (2026)

Startup launch directories, tiered and verified: which ones actually matter, the order to submit in, and when to stop. Every row links to a live-checked page.

Jul 31, 202611 min read

Launch

SaaS Launch Checklist: The Interactive Launch-Day Guide

An interactive SaaS launch checklist you actually tick off: T-minus 2 weeks, launch-day hour blocks, and the crowd-and-support list every other guide skips.

Jun 29, 20268 min read

Launch

How to Launch a SaaS With No Audience: The Playbook

Launching a SaaS with no audience isn't about building a following first — it's about borrowing and earning one. A playbook to assemble a crowd before launch day.

Jun 21, 202610 min read

Launch

Product Hunt Alternatives 2026: 15 Places to Launch

The best Product Hunt alternatives for 2026, ranked by who's actually there, cost, and the backlink value that keeps working long after launch day.

Jun 19, 202610 min read

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