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Founder-led marketing, written down.

Practical playbooks for launching and growing a product without a team or an ad budget. 80 guides across 6 topics, with new ones every week.

Founder Accountability Partner
Outreach & Partnerships

Founder Accountability Partner: A Format That Lasts

Find a founder accountability partner and keep it past month two: the stage-match rule, a 20-minute weekly agenda, a cold-ask script and a no-fault exit clause.

11 min read

Shipping Streaks for Founders
Content & Social

Shipping Streaks: How Founders Keep One Alive

A shipping streak measures consistency, not progress. What the Makerlog streak got right, what a streak quietly costs, and a worksheet to design one that survives a bad week.

11 min read

SaaS Referral Program
Customers & Feedback

SaaS Referral Program: The Early-Stage Playbook

A SaaS referral program only works once people stay. The readiness checklist, a zero-code concierge v1, incentives for tiny margins, and how to measure it.

12 min read

SaaS Onboarding Email Sequence
Customers & Feedback

SaaS Onboarding Email Sequence: The 5-Email Template

The 5-email onboarding sequence that walks a new signup to their first win: annotated fill-in templates, behavior triggers, and the deliverability rules founders skip.

12 min read

LinkedIn for Founders
Content & Social

LinkedIn for Founders: The No-Cringe Playbook

The LinkedIn playbook for founders who hate posting: honest triage on whether to bother, a 10-minute profile rewrite, three post shapes, and a cringe translator.

11 min read

Co-Marketing for Startups
Outreach & Partnerships

Co-Marketing for Startups: The Indie Playbook

How two small products borrow each other's audience: the shared-audience test, four plays that work at indie scale, and a partnership one-pager that fits in a DM.

10 min read

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