the blog · page 2

Founder-led marketing, written down.

Practical playbooks for launching and growing a product without a team or an ad budget. 62 guides across 6 topics, with new ones every week.

Customers & Feedback

How to Price a SaaS Product in the Early Stage

How to price a SaaS product before you have data: three early models compared, a decision tree, a founding-member offer template, and how to raise prices later.

Aug 26, 202611 min read

Content & Social

SaaS Landing Page Copy: Teardowns for Solo Founders

SaaS landing page copy with no traffic to test on: the five-second test, five headline formulas, objections in order, and three annotated before-and-after teardowns.

Aug 25, 202611 min read

SEO & AI Search

Engineering as Marketing: The Weekend Free-Tool Playbook

Engineering as marketing on a founder's schedule: pick a free tool, scope it to a weekend, bridge it to your product, and see what ours does in Search Console.

Aug 21, 202610 min read

SEO & AI Search

Programmatic SEO for Indie Hackers: A Real Teardown

Programmatic SEO for indie hackers, with our own Search Console numbers: 46 templated pages against 45 written posts, what ranked, what we cannibalized, and how to build it.

Aug 20, 202611 min read

SEO & AI Search

SEO for Solo Founders: The One-Hour-a-Day System

SEO for solo founders on one hour a day: what to ignore entirely, how to pick keywords you can win, a weekly publishing rhythm, and where the first backlinks come from.

Aug 19, 202611 min read

Launch

Continuous Launch Strategy: How Often Should You Launch?

Continuous launch strategy for solo founders: why one launch day wastes what you build, what counts as a launchable moment, and a 4-6 week cadence that holds.

Aug 18, 202611 min read

Launch

Product Launch Metrics: The 5 That Matter for Founders

Product launch metrics for solo founders: why upvotes predict nothing, the five numbers that do, and a one-page dashboard you can build in an afternoon.

Aug 17, 202611 min read

A solo founder standing at a glowing amber balance scale weighing whether to run a lifetime deal — on one pan a single bright 60-day burst of upfront cash shaped like a short-lived sales spike, and on the other a long, dim grey chain of support tickets and server icons stretching far off into the future and tipping the scale down — while a glowing amber clock gate marked NET 60 holds the money back between the founder and the cash, a cracked grey tag reading 70/30 falls away into a discard bin because the real split is negotiated rather than published, and beside the founder a short bright row of five-star review cards is banked early along amber threads arriving from a ring of other founders, illustrating that a lifetime deal is a cash-now-for-costs-later trade whose headline number is far larger than what actually reaches your bank account.

Launch

AppSumo Lifetime Deals: Are They Worth It for Founders?

Are lifetime deals worth it? The seller-side math on AppSumo: what the revenue share really is, when the cash actually lands, and a worked P&L for a $59 deal.

Aug 14, 202611 min read

Launch

How to Relaunch Your Product: The Rules, Platform by Platform

You don't only get one launch. What counts as relaunch-worthy, the real rules on Product Hunt, Hacker News and BetaList, and a decision tree to settle it.

Aug 13, 202611 min read

Launch

Launch Week Playbook: A 5-Day Plan for Solo Founders

A launch week beats a launch day — but you can't run Supabase's. The solo founder's version: one surface per day, per-day checklists, and an honest energy budget.

Aug 12, 202612 min read

A solo founder at a glowing amber desk hand-writing one very short cold email to a single named person, while a towering grey mass-sending rig of extra domains, duplicated inboxes, and a spray of hundreds of identical dim envelopes sits unplugged and falling away into a discard bin beside them — on the founder's side a small bright stack of only four glowing amber envelope cards rises, each carrying a checkmark seal, with a compliance shield badge glowing alongside, and one especially bright amber thread arrives from above as a warm introduction passed along by a connected network of other founders, burning far brighter than the entire cold spray, illustrating that founder cold email is won with a handful of specific, compliant, hand-written messages rather than agency-scale sending infrastructure — and that a traded warm intro beats the whole apparatus.

Outreach & Partnerships

Cold Email for Startups: The Founder's 4-Line Playbook

Cold email for startups, scoped to one founder: the 4-line structure, five annotated templates, the legal floor most guides skip, and when to skip it entirely.

Aug 10, 202612 min read

Customers & Feedback

Your First 10 Paying Customers: A Founder's Playbook

Your first 10 paying customers come from sales, not marketing. The warm-network map, real objection scripts, founding-member pricing, and a tracker to run it.

Aug 7, 202612 min read

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