
Solo Founder Marketing Burnout: Pass the Worst-Week Test
Solo founder marketing burnout is a design flaw, not a character flaw. Run the worst-week test, cut to one channel, and restart cleanly after you have stopped.
10 min read
the blog · page 2
Practical playbooks for launching and growing a product without a team or an ad budget. 80 guides across 6 topics, with new ones every week.

Solo founder marketing burnout is a design flaw, not a character flaw. Run the worst-week test, cut to one channel, and restart cleanly after you have stopped.
10 min read

Find a founder accountability partner and keep it past month two: the stage-match rule, a 20-minute weekly agenda, a cold-ask script and a no-fault exit clause.
11 min read

Ship daily without announcing daily: a minimum shippable unit, a four-line update template, a worked week with two boring days, and what to post on empty ones.
10 min read

Makerlog is gone. Checked September 2026: makerlog.io is dead and getmakerlog.com redirects to an unrelated blog. What streak building meant there, and where to keep a shipping streak now.
9 min read

A shipping streak measures consistency, not progress. What the Makerlog streak got right, what a streak quietly costs, and a worksheet to design one that survives a bad week.
11 min read

Launching a second product is easier than the first and more dangerous. A carry-over ledger of what transfers, what resets to zero, and when not to build it.
12 min read

A SaaS referral program only works once people stay. The readiness checklist, a zero-code concierge v1, incentives for tiny margins, and how to measure it.
12 min read

How to ask for an introduction without burning goodwill: the double opt-in rule, a forwardable warm intro email template, and a checklist for both sides.
12 min read

The 5-email onboarding sequence that walks a new signup to their first win: annotated fill-in templates, behavior triggers, and the deliverability rules founders skip.
12 min read

The 90-second demo video a solo founder can script, record, and ship in one afternoon: a fill-in beat sheet with timestamps, the magic-moment rule, and where it converts.
11 min read

The LinkedIn playbook for founders who hate posting: honest triage on whether to bother, a 10-minute profile rewrite, three post shapes, and a cringe translator.
11 min read

How two small products borrow each other's audience: the shared-audience test, four plays that work at indie scale, and a partnership one-pager that fits in a DM.
10 min read
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