Content & Social guides

LinkedIn, Reddit, building in public, newsletters, demo videos and landing page copy that turns readers into signups.

15 guides · page 2 of 2

Content & Social

Personal Brand for Founders Who Hate Self-Promotion

Building a personal brand when you hate self-promotion isn't about posting more — it's about helping in public. The reframe, plus a minimum-viable founder presence.

Jul 1, 20269 min read

A solo founder broadcasting their work-in-progress from a glowing amber studio — a Share/Skip sorting tray and a four-week calendar beside them — with amber threads carrying the updates out to a network of other founders who amplify them back, illustrating building in public as a reciprocal distribution system rather than a follower-count race.

Content & Social

Build in Public: The 2026 Playbook for Solo Founders

Build in public without the follower-count hype: a real distribution system — what to share, what to skip, a 4-week cadence, and how watchers become users.

Jun 30, 202610 min read

A startup landing page on a dark screen being roasted — small amber flames along the bottom edge, a magnifying glass over the headline, and a red-to-green conversion-score gauge with the needle in the amber zone.

Content & Social

Roast My Landing Page: The Honest Guide (+ a Free AI Tool)

A landing page roast is the fastest way to find what's quietly killing your conversions. Here's what a good roast checks, how to roast your own page step by step, and a free AI tool that does it in 30 seconds.

Jun 17, 20269 min read

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