Launch guides

Launch week plans, Product Hunt and Show HN guides, directories, relaunches and the metrics that tell you whether a launch worked.

30 guides · page 2 of 3

Launch

How to Announce a Rebuild: A Before-and-After Teardown

How to announce a rebuild or v2 without insulting v1: what existing users need first, a before-and-after teardown of a rebuild announcement, and when to stay quiet.

Sep 30, 20269 min read

Launch

How to Announce a Pivot to Your Users (With Templates)

How to announce a pivot without losing trust: who to tell first, what to say, how to handle users you leave behind, and three annotated templates to copy.

Sep 29, 202611 min read

Launch

What to Change Before Relaunching a Product: Scorecard

What to change before relaunching a product: five change categories, a ten-second materiality test, and a readiness scorecard willing to tell you not yet.

Sep 28, 202610 min read

Launch

How to Relaunch on Product Hunt: The Rules and the Plan

Yes, you can relaunch on Product Hunt. The six-month rule, the relaunch request, what counts as significant, and why a second launch needs a different plan.

Sep 25, 202610 min read

Launch

What Counts as Shipping? Shipped vs Launched, Settled

What counts as shipping? A stranger can reach it and something is different for them. Shipped vs launched vs released, with verdicts on twelve real examples.

Sep 24, 202610 min read

Launch

Launching a Second Product: The Portfolio Playbook

Launching a second product is easier than the first and more dangerous. A carry-over ledger of what transfers, what resets to zero, and when not to build it.

Sep 16, 202612 min read

Launch

Continuous Launch Strategy: How Often Should You Launch?

Continuous launch strategy for solo founders: why one launch day wastes what you build, what counts as a launchable moment, and a 4-6 week cadence that holds.

Aug 18, 202611 min read

Launch

Product Launch Metrics: The 5 That Matter for Founders

Product launch metrics for solo founders: why upvotes predict nothing, the five numbers that do, and a one-page dashboard you can build in an afternoon.

Aug 17, 202611 min read

A solo founder standing at a glowing amber balance scale weighing whether to run a lifetime deal — on one pan a single bright 60-day burst of upfront cash shaped like a short-lived sales spike, and on the other a long, dim grey chain of support tickets and server icons stretching far off into the future and tipping the scale down — while a glowing amber clock gate marked NET 60 holds the money back between the founder and the cash, a cracked grey tag reading 70/30 falls away into a discard bin because the real split is negotiated rather than published, and beside the founder a short bright row of five-star review cards is banked early along amber threads arriving from a ring of other founders, illustrating that a lifetime deal is a cash-now-for-costs-later trade whose headline number is far larger than what actually reaches your bank account.

Launch

AppSumo Lifetime Deals: Are They Worth It for Founders?

Are lifetime deals worth it? The seller-side math on AppSumo: what the revenue share really is, when the cash actually lands, and a worked P&L for a $59 deal.

Aug 14, 202611 min read

Launch

How to Relaunch Your Product: The Rules, Platform by Platform

You don't only get one launch. What counts as relaunch-worthy, the real rules on Product Hunt, Hacker News and BetaList, and a decision tree to settle it.

Aug 13, 202611 min read

Launch

Launch Week Playbook: A 5-Day Plan for Solo Founders

A launch week beats a launch day — but you can't run Supabase's. The solo founder's version: one surface per day, per-day checklists, and an honest energy budget.

Aug 12, 202612 min read

Launch

Waitlist Marketing: The Solo Founder's Pre-Launch Playbook

Waitlist marketing that works for one person: what a waitlist really validates, referral mechanics worth building, and five copy-paste pre-launch emails.

Aug 4, 202611 min read

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