Launch guides

Launch week plans, Product Hunt and Show HN guides, directories, relaunches and the metrics that tell you whether a launch worked.

26 guides · page 2 of 3

Launch

What Counts as Shipping? Shipped vs Launched, Settled

What counts as shipping? A stranger can reach it and something is different for them. Shipped vs launched vs released, with verdicts on twelve real examples.

Sep 24, 202610 min read

Launch

Launching a Second Product: The Portfolio Playbook

Launching a second product is easier than the first and more dangerous. A carry-over ledger of what transfers, what resets to zero, and when not to build it.

Sep 16, 202612 min read

Launch

Continuous Launch Strategy: How Often Should You Launch?

Continuous launch strategy for solo founders: why one launch day wastes what you build, what counts as a launchable moment, and a 4-6 week cadence that holds.

Aug 18, 202611 min read

Launch

Product Launch Metrics: The 5 That Matter for Founders

Product launch metrics for solo founders: why upvotes predict nothing, the five numbers that do, and a one-page dashboard you can build in an afternoon.

Aug 17, 202611 min read

A solo founder standing at a glowing amber balance scale weighing whether to run a lifetime deal — on one pan a single bright 60-day burst of upfront cash shaped like a short-lived sales spike, and on the other a long, dim grey chain of support tickets and server icons stretching far off into the future and tipping the scale down — while a glowing amber clock gate marked NET 60 holds the money back between the founder and the cash, a cracked grey tag reading 70/30 falls away into a discard bin because the real split is negotiated rather than published, and beside the founder a short bright row of five-star review cards is banked early along amber threads arriving from a ring of other founders, illustrating that a lifetime deal is a cash-now-for-costs-later trade whose headline number is far larger than what actually reaches your bank account.

Launch

AppSumo Lifetime Deals: Are They Worth It for Founders?

Are lifetime deals worth it? The seller-side math on AppSumo: what the revenue share really is, when the cash actually lands, and a worked P&L for a $59 deal.

Aug 14, 202611 min read

Launch

How to Relaunch Your Product: The Rules, Platform by Platform

You don't only get one launch. What counts as relaunch-worthy, the real rules on Product Hunt, Hacker News and BetaList, and a decision tree to settle it.

Aug 13, 202611 min read

Launch

Launch Week Playbook: A 5-Day Plan for Solo Founders

A launch week beats a launch day — but you can't run Supabase's. The solo founder's version: one surface per day, per-day checklists, and an honest energy budget.

Aug 12, 202612 min read

Launch

Waitlist Marketing: The Solo Founder's Pre-Launch Playbook

Waitlist marketing that works for one person: what a waitlist really validates, referral mechanics worth building, and five copy-paste pre-launch emails.

Aug 4, 202611 min read

Launch

Show HN Rules: What Gets Flagged and How to Post (2026)

What Show HN is, what the official Hacker News guidelines actually allow, the titles that get a launch flagged, and the first comment that carries it.

Aug 3, 202610 min read

Launch

Startup Launch Directories: Where to Launch (2026)

Startup launch directories, tiered and verified: which ones actually matter, the order to submit in, and when to stop. Every row links to a live-checked page.

Jul 31, 202611 min read

Launch

SaaS Launch Checklist: The Interactive Launch-Day Guide

An interactive SaaS launch checklist you actually tick off: T-minus 2 weeks, launch-day hour blocks, and the crowd-and-support list every other guide skips.

Jun 29, 20268 min read

Launch

How to Launch a SaaS With No Audience: The Playbook

Launching a SaaS with no audience isn't about building a following first — it's about borrowing and earning one. A playbook to assemble a crowd before launch day.

Jun 21, 202610 min read

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