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Founder-led marketing, written down.

Practical playbooks for launching and growing a product without a team or an ad budget. 80 guides across 6 topics, with new ones every week.

Startup Press Release Worth It
Content & Social

Startup Press Release: Is It Worth It in 2026?

What a wire release actually buys an unknown startup, the three narrow cases where one earns its cost, and the cheaper stack that gets you covered instead.

11 min read

HARO Alternatives
Outreach & Partnerships

HARO Alternatives in 2026 (And Is HARO Back?)

Cision killed Connectively in 2024, then the HARO name came back. The honest 2026 map of source request platforms, what each costs, and whether pitching pays.

11 min read

Get Featured in Newsletters
Outreach & Partnerships

How to Get Featured in Newsletters (Not Sponsored)

A founder's playbook for getting featured in newsletters your buyers already read: how to build the list, what to pitch, and why an editorial mention beats an ad.

12 min read

How to Get Newsletter Subscribers
Content & Social

How to Get Newsletter Subscribers: Zero to 1,000

A stage-gated path from zero to 1,000 newsletter subscribers for founders: what to do at each threshold, what to ignore until later, and the metric that matters.

12 min read

Free Marketing Tools for Startups
Strategy

Free Marketing Tools for Startups: The $0 Stack

A $0 marketing stack for solo founders covering research, content, email, social proof and analytics, plus a verified table of exactly where each free tier stops.

12 min read

How to Price a SaaS Product
Customers & Feedback

How to Price a SaaS Product in the Early Stage

How to price a SaaS product before you have data: three early models compared, a decision tree, a founding-member offer template, and how to raise prices later.

11 min read

SaaS Landing Page Copy
Content & Social

SaaS Landing Page Copy: Teardowns for Solo Founders

SaaS landing page copy with no traffic to test on: the five-second test, five headline formulas, objections in order, and three annotated before-and-after teardowns.

11 min read

Programmatic SEO for Indie Hackers
SEO & AI Search

Programmatic SEO for Indie Hackers: A Real Teardown

Programmatic SEO for indie hackers, with our own Search Console numbers: 46 templated pages against 45 written posts, what ranked, what we cannibalized, and how to build it.

11 min read

SEO for Solo Founders
SEO & AI Search

SEO for Solo Founders: The One-Hour-a-Day System

SEO for solo founders on one hour a day: what to ignore entirely, how to pick keywords you can win, a weekly publishing rhythm, and where the first backlinks come from.

11 min read

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