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the blog · page 5

Founder-led marketing, written down.

Practical playbooks for launching and growing a product without a team or an ad budget. 62 guides across 6 topics, with new ones every week.

A solo founder standing between two glowing amber surfaces — a classic ranked list of blue links on one side and a single synthesized AI answer box on the other — both fed by the same shared foundation of content, backlinks, and reviews flowing along amber threads from a network of other founders, illustrating that AEO and SEO are one discipline with two output surfaces.
SEO & AI Search

AEO vs SEO in 2026: Same Discipline, New Surface

AEO vs SEO isn't a rivalry — Google itself calls answer engine optimization 'still SEO.' A clean comparison of goals, signals, and metrics, plus where founders should spend next.

8 min read

A solo founder feeding three glowing amber answer engines — ChatGPT, Perplexity, and Google AI Overviews — each labeled card pulling a different source (reviews, named-author articles, backlinks) along amber threads from a network of other founders, illustrating each engine's distinct citation diet.
SEO & AI Search

How to Get Cited by ChatGPT & Perplexity (2026)

Getting cited by ChatGPT and Perplexity means feeding each engine's source diet. The per-engine checklist — plus the off-page signals a founder can actually earn.

11 min read

A solo founder choosing between two glowing paths — a compounding amber tree growing from content, reviews, and backlinks on one side, and a fading spark of paid ads and one-off posts on the other — connected by amber threads to other founders trading favors.
Strategy

SaaS Marketing on No Budget: The Honest Playbook

Marketing a SaaS on no budget isn't a money problem — it's a time problem. Here's which free channels compound, which evaporate, and how to turn effort into growth.

10 min read

A startup landing page on a dark screen being roasted — small amber flames along the bottom edge, a magnifying glass over the headline, and a red-to-green conversion-score gauge with the needle in the amber zone.
Content & Social

Roast My Landing Page: The Honest Guide (+ a Free AI Tool)

A landing page roast is the fastest way to find what's quietly killing your conversions. Here's what a good roast checks, how to roast your own page step by step, and a free AI tool that does it in 30 seconds.

9 min read

A solo founder reaching their first 100 users hand-to-hand, connected by glowing amber threads to a crowd of other founders trading marketing favors to help each other launch.
Customers & Feedback

How to Get Your First 100 Users: The Honest Playbook

Your first 100 users is a distribution problem, not a product problem. A channel-by-channel playbook — free, cheap, and reciprocal — to win them in week one, no growth hacks.

11 min read

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